When you get your business up and running, you will most likely want to issue a press release. A press release is great if you want to get the word out to the media on your new product, or business. If it sounds interesting enough, you may get some calls, and that little investment to create the press release will pay off big time.
How Do I Write A Press Release?
Writing a press release isn’t that hard, but if you’re not too familiar with it, and you want it done the right way, you may want to hire a professional to write it for you, as well as distribute it. You may find that the cost will be well worth it.
If you don’t want to hire a professional, let me give you some tips, and pointers on how it can be done.
Have a great layout - A press release needs to be short and simple. You’ll want to picture yourself as a reporter. No one wants to go through a 10 page release on a pet store. You want to make it catchy. If you can remember this, “Who? What? When? Why Where?”, you’ll already be on the right path.
Make it worth reading - If I was to open up that pet store, how boring would it be to say, “New Pet Store Opening in Tampa Bay, FL” Nothing says exciting about that title. Instead, you’ll want to make something that’s viral. Create a title such as, “New Tampa Bay Pet Store Shows Off New Breed of Puppies”, or “Pet Store in Tampa Gives Away 10 Free Puppies to New Homes” You want to use these ideas, and make it news worthy. The news loves charities, discounts, and when you help the community.
Nice and short - Yes, I already stated this, but generally, with your press release, you won’t want to make it more than 300 words, or so. If you start to go any longer, you’re going to find that people will get quite bored. You’ll want to stand out above the rest, when it comes to creating one, because when you submit it, you’ll be competing with thousands of other companies.
I know I can’t spell out everything in one blog post, but check out what PRWeb also has to say when it comes down to creating an effective press release.