The About Us Page in your website is very important because it is the page where you can put credentials, history and important information about the website, the business or the establishment described in the site. This is one of the pages potential customers and online visitors will look at to know more information about the company. Visiting the About Us page will also provide the visitors a personal look about the products, business operations and employees. It should look very professional and it should make a last impression. It is easier to convince a customer to avail of your service if you have truthful and credible About Us page.
The About Us page should be readable. Readers will likely to leave a page after 30 seconds so make sure that you will be able to catch their attention by making quick and informative facts about the company and the business. Use an outline format so online visitors can easily keep track of the information you are presenting to them.
Using pictures can also make your About Us page visually appealing. It is also one great way to catch the attention of your readers and convince them to read more about the company. It also makes the page more personal in approach, thus making it easier for your customers to relate with the business.
You can also put some of the accomplishments and recognitions acquired by your employees and the company in general. This will help them realize that you give attention and appreciation to your employees.
Have a section where it posts all the events of the company and the employees. Sharing some photos for these events can greatly interest the visitors. You can write about charity events, sponsorships, employee parties, and teambuilding events to give your reader a general view about the social activities of the company.
For a formal approach, you can put in your About Us page the mission and vision statements of the company. You can also add all the core values embodied in the employees and in the quality of service of the business.