If you own a smaller bakery, or you’re thinking about starting one up, you may want to look at some ways to market your bakery, so that you can get more customers walking through your door. We all know, as business owners, that the best customer is one that keeps coming back.
If you’re running out of ideas when it comes to running your bakery, and promoting it, I’ve come up with a few clever ideas that you can use in order to market your bakery to get more people walking through that door of yours.
Market to all occasions: Your bakery doesn’t have to just market to the overall crowd, but instead, market to certain niches. Make up a few different business cards that market to a few different niches. For example, you can write up a business card that advertises to weddings, or you can do one that relates to graduation parties. This way, when you hand them out, you can target each demographic.
Customers love pictures: I want you to walk out, and check out your storefront. If you don’t have any pictures, or a menu, you’re probably missing out. Some people don’t want to walk in, because they don’t know what you have, or what your prices are. If you offer this on your window, more people may walk in because they now know what you have to offer.
Coupons are key as well: Coupons get a lot of people through the door, and that would include myself. Whenever I consider going somewhere to eat, or purchase something, I look for a coupon. Try advertising in your local paper, or one of the coupon books that go out to a few thousand households. The price may be steep, but the results may be fantastic.
Think outside the box: What does your bakery have that others don’t? If you have a place on a busy sidewalk, get someone to stand outside, and offer samples. You’ll be amazed at how many people come in from trying a sample. If your food is good enough, the word will spread fast, trust me on this one.
A bakery is going to be no different than marketing any other business. You’ll want to offer good service, a good product, and have a great location. If you can accomplish this, there’s no reason you shouldn’t be successful.