We’re all in business to make money, right? Well, if that’s not your goal, then good for you because I know, there are a select few out there that are doing it for the passion rather than the money. Since 99% of us are in the business to make money, there are many ways to increase your sales, which I would know you’d love to hear. Let’s take a look at how you can take your business and increase the sales to the number that you’re comfortable with.
How are you getting business today? Sit back and I want to know how you’re getting business today. Take a look at your strategies and see what you’re doing to get money into your door. Are you only advertising locally or are you advertising nationwide, etc? The reason I ask you this is because it brings me to my next point.
Multiply what you’re doing - Maybe your business is already booming or maybe it isn’t. Take a look back at what had worked for you and try to repeat the process over and over. Let’s say that your ad in the local paper worked great. Why not find 10 other papers with the same demographic and repeat your process? With a business, risk is extremely important. The results can be great or they could also hurt your pocket book.
Treat your customers like gold - If you’re in the business for repeat customers like a grocery store, restaurant, etc., you’re going to want to do everything you can in order to get those people back in your door. You want to treat these people as if they were family. Whether you offer incentives, coupons, frequent shopper cards, etc, think of great ways to bring people back again and again.
Word of mouth sells - Maybe you’re not selling more items because your business simply stinks. One of the best advertising methods you can have is word of mouth. If people aren’t talking about your product or store, how do you expect people to show up at your doorstep? You may need to look outside of the box and reanalyze your product line and customer service because that may be the problem.
Research your competitors - Every business have some sort of competition and you’ll most likely find out how they are gaining business simply by doing research. Look at the store down the street and see how they are doing well. Is it because of advertising? prices? customer service? The more you know, the better it is for your own personal business.
Your business can boom, no matter how great or bad the economy is. As long as you have competitive pricing, a great storefront and customer service base, there’s no reason you can’t increase your sales.