Starting a catering business is no different than starting any other small business around you. If you love to cook, and deal with larger parties on a consistent basis, this may be the business for you. I wanted to give you a few tips, and pointers that you can use in order to start a catering business that fits your needs, and wants.
Know what food you’re going to specialize in
The first thing that you want to look at is what you’re going to specialize in. What kind of foods do you work with? What are you going to serve? Are you going to have a theme? Many of the basic catering services have your simple foods like ham, veggies trays, and more. You can be unique, or do what works best for your customer. The more choices you have, the better it is for your business.
What market are you going to target?
Do you want to go after parties such as graduation parties? weddings? corporate gigs? I would recommend that you focus on one, and advertise toward that crowd. There’s nothing wrong with targeting them all, but the advertising is what’s going to be tough, because each one is their own market.
How are you going to advertise?
There are a million ways to advertise, and once you know your audience, you can start to advertise. For example, if you want to cater to graduation parties, you can direct mail graduates to their homes. Offer coupons, etc. If you want to target weddings, head to a bridal show, or connect with a wedding planner. Of course, you can use old fashioned media like the newspaper, radio, etc.
Look into licenses, etc
Every state is different when it comes to creating a catering business in your state. You’re going to want to check with your local health department to make sure that your business is legal. You’ll want to make sure that you get all the proper documents to make sure that your business runs smoothly.
Once you have the training set up, you’ll most likely need an insurance plan, as well as employees to help you cook, and set up. I know you’re not going to get all of this information on how to start a catering business all in one post, but hopefully, it will get you on the right track!