How To Write Better Brochures
If you’ve been marketing with your business lately and have been using brochures and not seeing the results you want, there may be some things that you’re doing wrong such as your brochure writing techniques, etc. I’m going to give you a few tips on how you can write an effective brochure so that you can sell and get business from the customers you want and need.
Know your demographic
The first thing you want to do is sit back and look at your demographic. Who are you selling to? Who wants to buy your product? You may find out that you’re sending your brochures to the wrong audiences. If you have to, I would recommend that you do more research online on your demographic or hire a company to do a custom survey to find your potential customers.
Make your brochure simple
When you’re writing out your brochure, don’t clutter it with a million words. Instead, make bold points and make it stick out. Readers can get bored quick and if they see a million words on a brochure, they probably won’t take the time to read it.
For example, if you owned a plumbing business, you could write bullet points like this –
- 24/7 service – we always have our phone on.
- We beat any prices or estimates!
- Lowest prices in the metro area – call us to see for yourself.
If you keep your bullet points simple and sweet and you entice your potential customer, you may be finding you’re going to get more calls than you can handle.
Get some advice from others
Before you send out your brochure, try and gather up a few of your friends and relatives to see what they think of your brochure. Tell them that you want an honest opinion and tell them it’s okay to hurt your feelings because if you have something bad, you want to know about it, trust me!
Have a great format
You need to find a happy medium when you’re creating your brochure. Make sure that you don’t have a lot of blank space but not a lot of clutter. Instead, try to get some graphics designed and if you need, try and find a copywriter that can create a great copy for you. Never be afraid to get professional advice outside of your own business.
If you find after tweaking your brochure a little bit that you’re still not getting the customers you want, you may want to re-write your brochure all over again. Remember, the advertising game is all about testing. If you don’t test, you will never know the results!
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20 February, 2009 at 1:38 pm
Another tip would be to write directly to the reader, using the word “you” a lot. That’s a lot more engaging than saying “our customers” or talking in the third person.