The business name could possibly be one of the most important parts of your business.  This is going to be the thing that puts a face to your business front.  Look at some of the big business names today and look at how they came up with that name.  Your business name should be creative and should have a name that’s easy to spell and remember.  Here are some tips you can use in order to come up with the perfect business name.

Check out competition – The first step you should do when coming up with your business name is by checking out some of the competition that’s out there.  I’m not saying that you should rip them off completely but instead, try and get some ideas to see what other people have used.  If you’re in the hardware business, you’ll see big names like Lowe’s and Home Depot and possibly smaller shops like Bob’s Hardware, etc.  Try and use everything to come up with something unique.  Remember, your name doesn’t have to tell the customers what you’re selling.  For example, if you told someone about Barnes and Noble’s.  They would never know they sold books.

Research the name – If you’ve thought of a name, do your research with your local state authorities to make sure that the business name isn’t taken.  Depending on your name will depend on if it’s available.  If you want to choose something broad like “credit cards”, it’s probably going to be taken.

Just be creative – Thinking of a business name will take time but try and think of everything possible when you’re thinking of a name.  If you’re going to open up that hardware store, try and think of everything that’s hardware related such as nails, hammers, etc.  Put the names together to try and come up with something such as “Nails and Hammers, Inc.”.  Obviously, this name took me two seconds to come up with but I think you get the idea.

Think for the long term – Branding is a powerful thing when it comes to advertising.  Try and think down the road for branding issues.  When you think of Ebay, they think of auctions.  When you think of Google, you think of search engines, etc.  You don’t necessarily have to brand for the nation but it’s always great to brand for your neighborhood.

Keep it short and sweet – No one likes a name that’s six words long.  Instead of “Bob’s Great Hardware Store”.  Try and keep it as simple as possible.  If you can keep it down to one word, they’ll do but if it’s more than that, it won’t hurt you but if you think of most corporations that are successful, the names tend to be one to two words.

When thinking of your business name, take your time and have friends and family help.  The more creative minds you put together, the more options you’ll have when it comes to creating a name.  Have fun with it and the right name will come.

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