How to Make a Brochure
Credit: Flickr
No matter what kind of business you run, you’re probably going to realize that you’re going to need some items that help promote your business. One of the best ways to promote your business is by the form of a brochure.
They are small, you can cram a lot of information into them and they are very easy to hand out. If you’re thinking about doing something along the lines of this, you’re probably wondering how you can create one, so that it equals success.
While every business is going to be different, you will find that you can implement the following strategies to increase exposure, your customer base, and raise your overall brand awareness.
The front is everything
If you hand someone a brochure, the first thing that they are going to see if the front. If it isn’t catchy, why would they continue to read? Think of a creative headline that is going to sell your business. Keep it simple and make them want to open up the brochure, rather than toss it.
No need for clutter
Have you ever picked up a brochure and it’s filled with so much garbage, you don’t know where to start? I know that some companies out there want to get their message across, but some things are too much. You want to keep things simple. Think of your major points and include them inside.
Get the point across
What is your business about? What can you do for them? What makes you stand out above the rest? For example, if you own a roofing business. You can tell them how long you’ve been in business, include pictures of your work, get testimonials, as well as tell them you can beat any prices.
Give an incentive
Treat your brochure as an incentive. A great thing to do is throw in a coupon, or one of my personal favorites is a gift card that can be used toward a purchase in the future. This is a great way to track your progress to see how well it has worked for your company.
Dumb down the brochure
A great tip I received a long time ago was to dumb down your advertising. There are all walks of life out there and you just can’t assume that everyone is going to understand those massive words. Act as if you’re advertising to a group of middle schoolers. Don’t sound too simple, but yet not too advanced.
Don’t forget the contact information
The more contact information you have, the better its going to be for you. Include email, a phone number, web address and more. People love when you’re open with communication. The more they have, the better its going to be to work with.
Your brochure doesn’t have to be top of line with glossy print that will cost you $2 per item. Instead, you can dumb it down a little. As long as it’s not hand written and it looks semi-professional, you should have some great luck. Test out services such as Vista Print online that can create customized brochures for you.
If you don’t have a lot to spend, you can also create products online with software packages such as Microsoft Word as well.
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