Whether you’ve been to a trade show, a fair, or anything else, you may have noticed that there are some companies that are giving away everything from a t-shirt to a mug.
While it’s wonderful to get some free stuff, you’re often wondering if the strategy even works. Well, if you have a business, giveaways are a big thing and if you want to get into that ball game, you’re going to find that it can work for you, but there are some tips to follow.
#1 Why do you want to give away this item?
Whether it is a small pencil or maybe it’s a t-shirt, you’re going to want to sit back and ask yourself why you’re giving this item away. Do you want to get the word out about your business? The key here is to make something memorable, so that people will talk about it.
#2 What do you want to give away?
There are so many things that you can give away. When I think about the most popular items, I generally think about pens, mugs, frisbees, as well as other little things. A great place to get ideas is on a site such as VistaPrint.
#3 What do you want to pay?
For every item that you buy, you will want to think about your ROI. What are your ultimate goals. If you spend $150 in pens, what do you want to see out of it?
#4 How does this work with your image?
Let’s say that you have a dentist office that you’re looking to promote. It’s probably a silly idea to promote with a mug or a t-shirt. Instead, hand out customized toothpaste with your name on it, or maybe a toothbrush. You will want to make it tie in with your industry.
#5 How are you going to give it away?
Are you just going to hand it out to random people? I would advise against this because I see old people all the time just grabbing stuff and piling it high in their bags. Instead, make them do something for it, or maybe make them watch a small clip, etc.
Giveaways to work and you’re just going to want to think them through. Where are you going to give them away? What are you going to give away? How much do you want to spend? These are all questions to ask. By asking them and answering them, you should get a better idea on how it can work for your business.